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Last week, two billionaires—Microsoft founder Bill Gates and New York City mayor Michael Bloomberg—announced their latest plan for spending some of their vast fortunes. The pair, through their respective charitable organisations, the Bill & Melinda Gates Foundation and Bloomberg Philanthropies, will contribute a combined total of US$500 million to global tobacco-control programmes.
This is not the first time that Bloomberg, who led New York City's successful anti-smoking legislation in 2002, has contributed his own money to anti-tobacco efforts. In 2005, he set up Bloomberg's Initiative to Reduce Tobacco Use with $125 million, and his foundation helped fund WHO's Report on the Global Tobacco Epidemic 2008. That report culminated in the MPOWER package, a group of evidence-based strategies for tobacco control. (The acronym stands for: Monitor tobacco use and policies; Protect people from second-hand smoke; Offer help to quit; Warn about the dangers of tobacco; Enforce ... Читать дальше »
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